Looking for ways to incorporate stories into everything I do.

Chasing stories has always been a strength and weakness of mine. While desperately trying to fit in concepts to design assignments, I figured out after almost 16 years of education that what drives me are stories. As my deepening specialisation, Fashion Media helped me explore Fashion Journalism, storytelling, and Trend studies. With an interest in copywriting, advertising and marketing, the scope of what could be achieved with storytelling kept fascinating me.